ABOUT US
Our Story
Music Minute was born from a simple frustration: the music world was buzzing, but the commentary felt flat. We wanted more than just “hot takes” and recycled press releases—we wanted sharp, quick, insightful content that actually respected the culture behind the sound.
So we built it.
Founded in South Africa, Music Minute is a content-first platform that breaks down music, marketing, and pop culture through a strategic (and sometimes scandalous) lens. We’re part blog, part think piece, part group chat—here to offer takes that spark thought, not just scrolls.
Our Values
At Music Minute, we value clarity and purpose in everything we do, ensuring our content is always direct, insightful, and impactful. We believe context is crucial, not just reporting on events, but diving into why they matter and what they mean to our audience.
We are deeply committed to celebrating culture, giving a platform to both global sounds and local voices. Creativity is at the heart of what we do, where strategy meets innovation in every piece of storytelling, rollout, and campaign. We operate with honesty and integrity, cutting through the noise to offer bold, unapologetic perspectives while remaining respectful of the diverse voices and opinions we represent.
Our Content
Minute Reviews – Under-300 word takes on albums, singles, and creative direction
The Rollout Report – We break down marketing moves and album strategies
Pop Culture Playback – Commentary on music-adjacent drama, discourse, and digital chaos
SA Soundcheck – Spotlighting South African artists, trends, and industry shifts
The Industry Minute – Quick explainers on contracts, label drama, fan economics, and more
Our Purpose
We're here for the thinkers, the creatives, the obsessed, and the overlooked. For the fan who replays the intro 5 times. For the marketing nerd who clocks a rollout. For the ones who know music isn’t just heard—it’s felt, dissected, and lived.
At Music Minute, we bridge the gap between the art and the industry. We speak to both the culture and the business. And we do it all in under a minute (well... most of the time).